{"product_id":"ebook","title":"Breakthrough Advertising - E-Book","description":"\u003cp\u003eEugene M. Schwartz was one of the highest-paid copywriters of his era and a giant in direct marketing. He wrote legendary mail-order ads that generated millions in sales long before digital funnels, Facebook ads, or Shopify existed. What made him different was his belief that copy doesn’t create desire , it channels desire that already exists in the market. That single principle changed advertising forever.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45093134762093,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/6705\/1885\/files\/hf_20260416_091109_a8ff2caa-26b8-43b8-9f19-5ce99146852d.png?v=1776332924","url":"https:\/\/bta-ebook.store\/products\/ebook","provider":"BT - EBOOK","version":"1.0","type":"link"}